Why Grow
With today's growing social media popularity it is necessary ensuring your brand has an on-line presence, but this is just not enough anymore.
Moms need to try products, see if they work, see whether their kids enjoy them, learn about them, and if they're happy they'll spread the word faster than you can imagine. Word of Mouth is by far the most effective marketing tool in this niche market.
Impact
Grow distributes over 140,000 sample packs a year via The Color Run Race Packs and Grow Sample Packs.
No Waste
Only registered schools and their pupils' parents receive the packs, eliminating waste.
Timing & Frequency
Sample packs are distributed over the duration of each school term.
Credibility
The school principals endorsing Grow's sample packs are well respected and carefully selected, adding credibility to your product, ideal for launching or re-launching products.
Market Research
Everyone who receives a Grow sample pack is encouraged to complete a short on-line survey where they rate the products they try. This input contributes to market research reports providing invaluable consumer feedback.
Cost Effective
Grow gets your product directly to key influencers in your market at a fraction of the cost of traditional advertising.
Free To Try
Grow Sample Packs are completely FREE to schools and parents, and The Color Run Race Packs are given out at registration. People love receiving useful and interesting products, and because we carefully place the right brands with the right audience, you can be guaranteed that your product will be tried.
Increased Loyalty
Grow's sample packs enable consumers to try your product before they buy it, giving you their evaluations and building brand loyalty at the same time. These participants then recommend your products to friends through their social networks and increase your sales virally.
Ethical Marketing
Ethical, efficient marketing is of utmost importance to Grow and it is for this reason that sample packs are distributed directly to parents and not to children. Most products or material included in the packs are associated with Healthy Foods, Hygiene, Education, Safety or Creativity. This guarantees appropriate and useful content and maintains the enthusiasm of parents and playschools.
Samantha du Plessis
Founder & Director
Grow, founded in 2011, started out with packing and delivering only 3,500 sample packs to play schools in the Western Cape.
Within 6 months, the company expanded its reach to include Gauteng and KZN and today Grow distributes 50,000 sample packs a year to parents at selected play schools and baby playgroups nationally.
Samantha du Plessis, the company's Founder and Managing Director, is based in Cape Town. She matriculated at Springfield Convent and then attended UCT, graduating with a B.A. Degree in English and Anthropology, and a Post Graduate in Marketing Management in 2000.
She spent a year in Canada and two years in the UK, before settling back in SA, gaining experience in Marketing, Events, Research, Client Services and Logistics.
Du Plessis is married with 2 young daughters and lives in Newlands.